West Jet †Strengths & Weakness

westJet sortlines is one of the low cost carriage carriers of Canada. In a very less(prenominal) span of snip WestJet had gained the position of grocery store leader in domestic airlines in Canada. The main reason behind this advantage could be the strategies beingness followed by the charge while providing services to the guests. Providing excellent customer satisfaction seems to be the motto of the firm. overly holding its position as the market leader Westjet proactively maintains its commonplace as a leader of environmental policy in the airline industry through with(predicate) embodied and individual responsibility.As hygienic as adhering to all of the local, national and international standards, West Jet takes hands on righteousness approach where no guidelines exist to reckon that the corporation remains responsive to authentic environmental issues and to prevent new environmental concerns from arising. WestJet strives to mathematical function and develop te chnologies that be environmentally sound. It too recycles and supports the use of recycled materials where come-at-able. Employees are also advised and encourage to make wellness conscious and environmentally sound decisions. This is ensured through proper training and the adequate livelihood needed to aintain a high standard of environmental responsibility. (West Jet Annual Report, 2003, p. 39). Strengths of WestJet Airlines Concerning strengths and helplessnesses of the firm, a SWOT analysis is require to mensurate the extent to which the strategies of the airlines have been successful. SWOT stands for strengths, weakness, opportunities and threats. Strengths and weakness are the internal factors while opportunities and threats are the external factor. Here we would be considering precisely the internal factors. The strengths of WestJet are obvious. The airline is a profitable organization.The success of WestJet could be attribute to the different management strategies be ing enforce in the firm. These strategies especially the customer retention strategy are formulated and well implement considering the competitive environment in todays world. The strength of WestJet Airlines lies in the below mentioned factors ? Emphasis on customer service and customer service relationships. ? WestJets no frills strategy does not besides mean a cut in cabin crew, but also allows a faster pre-flight preparation, thereby reducing the time grounded as well maintaining low fare. let on passenger services compared to the competitions, especially Air Canada. ? High aircraft utilization. ? Minimization of operational be on the board which is obtained by optimally utilizing the man power resources. ? Strong focus on cost leadership and benchmarking.It is extremely environmental friendly which is reflected on the activities being carried on under cycle. WestJet fully supports recycling of waste de-icing fluid. West Jet contracts to use propylene glycol wherever re alistic instead of ethylene glycol for aircraft deicing in most of its routes and wherever it is logistically available Weaknesses of WestJet Airlines as well much addiction on the demarcation ravel market segment. ? Increased dependence on passenger revenues rather than having a diversified source. ? Domestic airline with no exposure in the regional international segment. ? Limited viable expansion possible into newer destinations over and above currently served. ? fastidious competition from Air Canada. The weaknesses are obstructing as barriers in the further growth of the firm. In order to overcomes these weaknesses and retain its position as market leader, it becomes highly essential fro WestJet to expend the different opportunities and convert the different threats in to its strengths.