Communication Strategy In Obesity Awareness Health And Social Care Essay

dialogue Strategy In Obesity Aw beness Health And Social Cargon EssayCommunication is a procedure that is basic e realy concerned with the transmission and acceptance of messages which whitethorn either change peoples perception or not (Tones and Green, 2005). This delivery of developing and counsel is fundamental to strategies in a well being broadcast winment (Naidoo and Wills, 2009, p.185). This procedure and the result of its accessibility, presents impetuous responses that affect the attitudes and opinions of many people.Therefore, colloquy dodging meaning the use of conventional media support to pass across important info to the populace so as to enhance a change in peoples way of look (Naidoo and Wills, 2009, p.185). The communication outline for this appointee impart focus on the issue of obesity among college students in Newtownabbey discipline of Northern Ireland, how to nip and tuck apprisedness ab appear its venture, and how to combat it through info rm knowledge by reducing the havoc it potty cause later(prenominal) in life to young adults if proper strategies atomic number 18 not compose in place.RationaleIn the western world most in particular in the UK and the USA an outbreak of fodder associated unhealthiness is bear on the superior general public, which had led to an exceptional increase in the occurrence of obesity and its colligate ailment, that tolerate led to imperative discussion for its eradication (Department of Health, Chief medical examination Officer, 2003). It was also estimated by the (World Health Organisation WHO, 2002) that roughly 58% of image 2 diabetes, 21% of CVD and 42% of slightly kind of basecers are ascribed to s posteriorty adiposity in the body. This data was supported by a draw written by the National Audit Office (2001) stating that everywhere 9000 ill-timed mortality is recorded each year in England due to obesity related disease, which causes a reduction in life anticipatio n by or so 9 days.The consequences of obesity can have a unsafe partake on peoples wellness and wellbeing especially teenagers by affecting them socially, psychologically and physically. This impact of obesity was summ grind awayd by (DHSSPS, 2002 Fit-future, 2006) asSocially causation a reduction of life expectancy by roughly ball club years.Physically causing a major increase in the risk of Northern Ireland leading destructive ailment like cardiovascular diseases, diabetes and cancer.psychologically causing a major impact on teenagers self-esteem and wound up well being.Physically predisposing everyplaceweight children to becoming obese adults in future.In Northern Ireland it was reported that obesity was said to be causing 450 deaths each year which is equal to more than 4000 years of misplaced life (DHSSPS, 2002). also it was gathered that this pandemic always lead to a 260 000 wasted tillable years, which is equivalent to around 500 million economic lost (Fit-future , 2006). desktopObesity in children has drastically increased in England from 11% in 1995 to 19% in 2004 among boys of ages between 2-15 years old while the corresponding trend also affected girls of the same age range by a radical increase from 12% in 1995 to 18% in 2004 (Department of health DH, 2005). Fit-future (2006) also reported that the level of obesity in children in Northern Ireland is increasing every year resulting in about 20% of boys and 25% of girls being overweight or obese in radical one. This has resulted into more than a quarter increment in overweight and obesity in the last 10 years among 12 and 15 years old teenagers residing in Northern Ireland (Watkins and Murray, 2005).This is why this communication schema intervention privations to be promulgated to look that young citizens are amply aware of the consequences of obesity and its predisposing factor.Management and Theoretical OpinionsPeoples way of life in relation to their health has been regarded as t he origin of several current diseases, which can be controlled by exploring many models in health that recognizes the reasons for behavioural shimmy (Naidoo and Wills, 2009). Kobetz et al. (2005) claimed that a well constructed and strategic propagation of a theory found health communication and identifying the relevance of the theory is a major input to achieving a achieverful communication.In order to have a invaluable communication dodging that is well managed to combat the pandemic of obesity in childhood, the health promoter has sourced the champion of a model called the Health printing Model (HBM) (Becker, 1974). Janz and Becker (1984) declared that this model was previously developed to envisage precautionary health behaviours. The model looks at how beliefs impact on behaviour (Abraham and Sheeran, 2005), .i.e. what a person put into practice depends on how defenceless they recognize themselves to be to the ailment, their image about susceptibility to the ailment ( obesity) and its predisposing factor, the expect severity of that incidence, the favor of implementing self-protection, and the barrier to its implementation. Where much(prenominal) health beliefs are understood from health culture or perceived symptoms, it can help in stimulating rosy behavioural change (Naidoo and Wills, 2009). This is why a college is chosen to propagate and increase the sense of obesity pandemic among children and to suggest a solution that could be of help to teenagers.Prochaska et al. (1992) also brought the idea of another model that suggests that individuals change their actions at around specific stages in life rather than making a single revolution. This model identifies that an individual move through several persist to attain a rock-loving living only if they are aware of the necessity to exploit corrections.Empowerment as related by (Tones and Tilford, 2001) was pointed out to be the major close of health message propagation, because it help t o develop individual autonomy and ensure they gain more power over their daily lives. It focuses on a cigarette-up programme victimization technique (Laverack, 2005), because it tends to appraise peoples necessities before a strategy that depart suit their source is planned. An empowered and independent individual who recognizes that being obese can results into a lot of life threatening diseases later in life, which could make life miserable would tend to be cautious about the kind of modus vivendi they adopt. This empowerment approach is makeed from the micro and macro perspectives, which are the self-empowerment and the club development approach (Naidoo and Wills, 2009). The former dooms the extent at which individuals have authorities over their relationship with the ships company (Berry, 2007), while the latter encourage collections in the community to collectively discover their needs. Therefore, an approach that empowers, inform and enhance change in conduct is requ ired for an effective health campaign.In planning a health communication programme whose overall goal is to increase the awareness of obesity, it is very crucial that the establishment work collectively together and form themselves in the same direction. This combined work is evaluated by using the idea of the SWOT epitome which considers the interior and the exterior component of an environment as a very important part of the premeditated planning mathematical operation (Jackson et al., 2003). This quantifyes the strengths, weaknesses, opportunities and threats involved in planning the strategy. This assessment includesStrength The help of some of the staff of the institution impart be requested for volunteering role to center the finance of the plan, and to make student have a sense of be coherenting, since some of their tutors impart be involved in impacting the messages.Weaknesses Problems might arise from advance food vendors to change the kind of food they prepare , b ecause they might be reluctant in making changes due to an expect reduction in their sales and profit.A conflict problem might also arise when trying to create partnership among the department that would be involved.Funding of the strategy might also create a hindrance.Opportunities This strategy might help to reduce students thought of choosing to eat food that are life threatening.Threats This can lead to reduction of students purchasing power on foods that are gritty in cholesterol, which could affect the shops that need to make profit.All effective governing body routine relies on the triumphant circumspection of the prospects, challenges and the risks presented by the outside atmosphere. A well recognized technique for analysing the general environment is the PEST analysis .i.e. the Political, Economic, Socio-cultural and expert invites (Harvard Business School Press, 2006). The key issues pertaining to the current strategy are explained belowPolitical The existing nation policies bequeath be sourced to ensure the effectiveness of the new strategy by discloseing whether there are go political issues on obesity, and to exercise how this new intervention leave alone tot more to the knowledge of the public.Economic An approximate idea of the student finances will be identified, to assess if they will be able to return the healthy food, so as to ensure compliance.Socio-cultural Student belief about the kind of food they eat their environmental and peer convocation influence on the choice of food they purchase will be examined.Technological Effort to provide weighing machines for Body Mass Index (BMI) check on campus and in the hall of residence and also provision of healthy food transaction machines.In an organizational system it is of utmost conditional relation that the manager and the loss attractors in charge of the success of an organization are well equipped with the traditions and personality of the people they work with. An effective le ader and manager must(prenominal)iness ensure that they play a dynamic role, intend people and resources to the right avenue, and promote success all the time (Young and Dulewicz, 2009). A manager duty was summarized by (Stewart, 1999) as someone that makes a ratiocination on how an establishment should be run by laying replete(p) examples in practice, cultivating the act of motivating the staff, encouraging good interpersonal interaction and communication, as well as ensuring repairment of staff skills and knowledge through different improvement programmes. It was also stated by Hargie and Dickson (2004, p.8) that managers at all levels must engage in four major activities to ensure the success of an organisation, this includes planning, organising, leading and evaluating.There are different management theories that can be used in planning this strategy, but the contingency theory is the best (Donaldson, 2001). It was claimed by (Vecchio, 2000) that the technique and syste ms of running an organization bulge down to the fillip given to the staff and the dedication of the staff to the company.Leadership was also set forth by (Mullins, 2002) as the value that can be introduced into a profession which is not designated to a particular person but comes as an impulsive reaction.In achieving an effective management technique, maintaining a conflict free team work must be the ultimate duty of a leader as well as a good manager. A management skill that will ensure acknowledging the ideas of all team members must be established to avoid conflict, because a victorious team must have an apparent goal, good interpersonal relationship, excellent communication skills and must be up to the task. This idea was supported by Hargie and Dickson (2004) when they highlighted the four major skills that must be exercised to shun conflict.Martins and Rogers (2004) stated that to properly deal with a team conflict, a manager must adopt the ability to negotiate and bargain, which is very important in tackling a team problem. This help to create a rapport among the team members which will ensure reaching a compromise by finding solution to the conflict. Martin and Rogers (2004) also suggested that for a manager to be in full control, he must be calm, logical in his thoughts and be able to control his emotions.To meet the overall aims of this strategy, Martin and Rodgers (2004) pointed out that it will be important to adopt a coordinated partnership approach. This will involve statutory sectors, particularly health and education, local, voluntary and community sectors such as Health and Social Trust, as well as well-informed Living Centre. Such organisations could be involved in supporting and providing randomness to increase awareness.Communication StrategyThe chosen venue for the proposed communication strategy is the Northern Regional College (NRC) in Newtownabbey area of Northern Ireland, since early years of children and teenagers has been descri bed as a period when they tend to acquire long term behaviours and attitudes (Naidoo and Wills ,2009, p.206).The NRC is an educational and education institution where skills can be wedged in a secure and compassionate environment ,which made it a perfect place for propagating a health message ( Xiangyang et al., 2003). In view of the fact that teenage years are characterized by peer sort out influence, the school surroundings provides a chance to communicate with adolescent and provides learning opportunities and a secure environment to perform latest skills (Naidoo and Wills, 2009, P.207).This strategy will focus on young children of both sexes in a college telescope of age range 14-16 years old through the adoption of a classroom-based method of delivering lecture that will enlighten the students on the proper dietary habit and the kind of healthy food they can lay their pass on. This educational intervention will plant of about five lectures, which will be accomplished in a week. Different materials like ocular aids, slides and transparency that have been pre-tested in the aviate study will be used by the volunteers and the health promoter involved in propagating the messages. The optic aid will contain important information on diet and health, many food deficiency disorders, and importance of physical activity and the miscellaneous kinds that will suit the student daily life. Interpersonal interactions, small group discourse and group work, as well as workshops that will comprise of the use of the slides to convey healthy eating messages to increase the awareness of obesity, that is tips that will assist them to eat well will also be show cased to augment the stuff of the message being delivered (Parrot, 2004). A personify up pamphlet containing all the messages delivered will be provided for the college students to upgrade the information they have heard during the intervention. Posters displayed at every corner of the school will also be involv ed to ensure students are well informed.boilersuit GoalThe overall aim of this communication strategy is to inform and raise the intensity of consciousness among college students about the risk of obesity.ObjectiveThe purpose of this proposed strategy will centre on enlightening student by creating alertness, which will result in healthy way of life from the scrash by staining them in their juvenile years. The objective is adapting the term (SMART), which means the aim must be Specific for the programme, Measurable, Achievable in its totality, and Realistic to the target group as well as Time conscious (Mullins, 2002). The learning objectives areTo create awareness about the kind of healthy food that can promotes healthy living among teenagers.To guarantee teenagers disseminate the message received from school to other members of the families for optimum health.To enlighten students about the kind of lifestyle they need to instill to avoid the risk of having the ailment.To establis h whether student have a prior knowledge of the ailment and its consequences.To prevent obesity and overweight by promoting attitudes, knowledge and communication skills that makes healthy eating practices realisable.Time FrameThe anticipated time for the programme would be within a three months period. Which means the strategic planning should start roughly in May 2010 and public presentation of the plan should begin in June and end in July 2010.During this period the pilot study that is incorporated into the plan will be underinterpreted, to provide an luck to appraise and monitor the effectiveness of the strategy, so as to make amendment where necessary. execution of the StrategyTo achieve a success in carrying out this strategy an estimable issue must be considered, since the target group are among the vulnerable groups of the society. This view was declared by (Beauchamp and Childress, 2001) where they highlighted the four famous ethical principles that need to be put in plac e when organising any health promotion campaign. This include respecting peoples autonomy and confidentiality, being beneficence, causing no conclusion to people, and making good justice as at when necessary. Considering all this ethics the message to be delivered must be free of ambiguities, threat free, and must also be from an authentic source to avoid misinformation.Evaluation The estimate for this strategy must be in line with measuring the goal set down during the planning of the strategy. Since evaluation is done mainly to assess the development and the usefulness of a programme, it is fundamental to gather information during the inception and closing of an intervention program (Naidoo and Wills 2009, p.296). The type of data considered necessary for this anticipated strategy will involve the use of the two means of gather information .i.e. the qualitative and the quantitative method of data collection (Parry-Langdon et al., 2003). An impact assessment method of evaluat ion will be incorporated into the sessions by distributing questionnaires to the college students to fill in furtively before each session and straightway after(prenominal) the session to assess their knowledge about obesity ailment and its risk before and to measure the impact of the strategy on the college students after the intervention. A focus group dialogue will also be held among students and their tutors to establish if the modus operandi used for the programme execution was a good idea. This is mandatory to prove the quality of the future programme that will be penalise (Nutbeam, 1998).ConclusionObesity is regarded as one of the key health dilemma facing both the developed and developing society today, and it is fundamental that society are provided with all the essential information and support required to improve and sustain high-quality health. The role of communication in enabling and empowering the populace to make intelligent decisions about life is vital to chang ing behaviour, and the approach in which knowledge is assimilated goes a long way in effecting change.The effectiveness of communication depends on the authenticity of peoples daily lives and their present practices, as well as their perception towards existence.To attain prolong success in health promotion it is very crucial that work is motivated by using the bottom up approach (Naidoo and Wills, 2009), and to ensure all management issues are taken into consideration.