Feasibility Report Guide Essay Example for Free

Feasibility Report Guide EssayIntro Samsung Electronics is based in Seoul, South Korea and operates in 65 countries worldwide with 157,000 people working for the comp any. Samsung Electronics products include semiconductors, hard drives, digital displays, menage electronics, mobile phones, and others. All Samsung products have the same tone when the device is turned on, so that customers can slow get utilize to them and this tone is mentioned when Samsung products are being advertised as well. Smarter Life theme was demonstrationduced belatedly in Samsung that is based on the innovative approach in improving the companys on-line(prenominal) products, and introducing brand- in the buff products to the market. For instance, Android-based Samsung Galaxy Player 50 is to be introduced soon, containing a range of innovative features the product is evaluate to change the current media players market condition significantlySWOT SamsungSamsung Strength as Becoming a world known brand (over 200 countries) RD (investing on scientific talents) Innovation (new digital technology) Customization (new products every year) tender allocation of marketing resources (M-Net). Samsung enjoys the widest range of product portfolio which includes Mobile phones Tablet TV/Audio/Video,Camera,camcorder, Home gimmick Pcs,Laptop, peripherals, printer, memory cards and Well diversified and differentiated product line toother accessories meet changing customer needs .Samsung electronics has 4business areas to cover customer electronics needs. Practice the good leadershipBrand value through multiple sponsorships gritty market share that continues to growtheory (Mobile Phones and Design with an attractive styling that inte moderationsmemory chip)and LCD the customer, as the result of the development of Samsungs new products that involve team of product designers. product variation Samsungs Opportunities unique products and existing products introduce userwith conformation fri endly mobile phones could launch sub brandsat affordable price. to the company. Samsungs Opportunities O open more stores Newmore customers O Launch creative products Technology, Innovative Products, and Creative Solutions.WeaknessAver age pr i ces of pr oduct s bet t o bea l ow qual i t y pr oduct s-Not pr o-act i ve intro oduci ng a newpr oduct s. low cost competitors in China2. legal war between Samsung and its competitors such as Apple nokia.ThreadsLow-cost competitors Samsung is facing threats from many other low cost companies in China. While Samsung was busy competing with others, Huawei a company which focus on low cost products is now a leader in fixed-line networks, mobile-telecommunicatings networks, and calculate smart phones. Market share- Samsung Mobile eyeing 60% marketshare in India. The Indian mobile handset market is estimated to overtake 251 million units in 2013, an increase of 13.5% over this year. The threat of potential new entrants (Low)-New entrants wou ld have issues with overcoming unpatterned issues if they didnt plan on investing in their own RD to create a unique product. These things unneurotic would require a new entrant to establish a competitive brand name musical composition achieving economies of scale via investments in a supply chain process and developing a distribution radix to rebriny competitive. The costs of accomplishing these things make a very hefty barrier to entry. The threat of substitutes (High)Market share-Holding a revenue market share of 20.6%, Vodafone India is the countrys second largest telecom operator by revenue share afterward Bharti.Strengths* Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some design the US * Network bag * Leading presence in emerging markets such as IndiaWeaknesses* piffling focus of impact of mobile on climate. * Negative return on assets (ROA) under perform get wind competitor s like ATT, Airtel, Uninor etc * US business not nearly as strong as European/rest of the world operations * 80% of its business is generated in Europe.Opportunities* Improve accessibility to wide range of customers* focusing on cost reductions improving returns* Majority stake in Hutchison Essar in India* Research and development of new mobile technologiesthreats* Highly competitive market* Still lags behind major competitors in the India and other countries.* exceedingly highPorters five forcesBuyer magnateThe bargaining power of buyers in the telecommunications perseverance is high imputable to the cutthroat competition and lack of differentiated products. The strong buyer power in effect reduces the cost prices in the industry though not to the level of its competitors. As such, Vodafone will keep make reasonable profits compared to its competitors.Supplier powerVodafones suppliers have a high bargaining power since the company operates with greater margins compared to its competitors. As a leader in the market, the market share is large marrow that it can easily absorb any price increments from the suppliers more than its competitors can. As such, Vodafone can easily nurse low prices from its suppliers and continue making profits (MarketLine, 2012, p. 9).Threat of substitutesVodafone faces a considerable threat for products and operate. The landline and CDMA go are fast declining while broadband go are fast proper common. Video conferencing, VOPI such as Skype, Google Talk and Yahoo Messenger, email and social networking have emerged as substitutes to mobile services. However, overdue to the strong buyer power and effective economies of scale, Vodafone does not need to pass down the costs attributed to substitution to consumers (MarketLine, 2012, p. 8).Threat of entrantsThe threat of fresh market entrants is low because of barriers to entry. Companies wishing to enter the market must pay long licensing fees coupled by spectrum availability an d regulatory issues attached to the industry. Similarly, the costs of setting up network infrastructure are high, and the rapidly changing technology make is difficult for new entrants to cope. However, Vodafone can cope with this by maintaining high-level efficiency of its services to unrivaled heights.Industry rivalryVodafone faces extremely high rivalry from its competitors due to the low call rate prices charged by its closest competitors. Similarly, the competitors constantly provide innovative products and services to the customers, which mean that Vodafone has to provide the same to its customers. Vodafone PEST Analysis. PEST analysis is a strategic tool used to analyse external factors touch the business and stands for political, economical social and technological factors. The main political factors affecting Vodafone include EU Roaming Regulation that aims to decrease charges for mobile phone usages Economical factors also affect Vodafone main of which are the growth of G DP and the level of inflation rate within markets where the company operates. Generally any external economic changes affecting Vodafone can be classified as external economic factors. in that respect is a range of social factors as well that affect Vodafone. For instance, changing work patterns that are becoming very popular make people work from home increasingly relying in communication technologies. Also, on that point are issues like people going green and ageing population in developed countries that are going to affect Vodafone directly or indirectly. The impact of technological factors on Vodafone is without any doubt due to the nature of the telecommunications industry. Specifically, a technological innovation in communications and emergence of alternative means of communication such as online chatting, and Yahoo Messenger are going to affect Vodafone strategy in a way that the company is left with a choice of either to form strategic alliances with above companies or to c ommit to considerable amount of research and development in order to introduce innovative products and services to the market.