'Kid kustomers summery essay\r'

'That was until the â€Å" ten dollar bill of the Child consumer” as many merchandising experts c only in all it, where selling agencies legalized that working parents are to a greater extent willing to spend m iy on cautious items for their kids t o keep them happy. Most all big marketing agencies around that time recognize the potential opportunity they had to create a olfactive fan to their brand, so in turn or so every ad agency created a claw en division to their company.The children divisions of the companies were completely nidused o n how to market their brand to stick in young kids minds. The best example of this that Closer BRI nags up in the article is he old Camel Cigarettes mascot, â€Å"Joe Camel”. Joe Camel was a cartoon chart term that the camel cigarettes brand invented to helper market their point of intersection to a younger force an d it worked perfectly.A study done in 1991 showed that close all American kids age six, could recon nice Joe Camel sound as easily as the famous Mackey mouse. and so another very shocking study came unawares after that open that % of all cigarettes illegally exchange to minors were Camel cigarettes. Closer goes on to explain that marketing agencies have a goal of getting chi lilied to have pacific reasons for their parents why they need the advertize product.They dont just want kids to whine and beg for their product because they want it, the agencies want child Rene to feel sealed reasons why they actually need the product. In hostelry to know what kids need to see to get raise with a product, market researchers hold staged sleepovers, focus groups and play d dates for kids as young as two or three to study what they clack about, play with, and even what they drag w in their pictures. The ad agencies also used the internet as a huge marketing tool to children.In 1 998 a federal investigation of the internet found that 89% of children aimed sites were requesting personal info rmation from children without a parents accord which now is illegal due to the Childrens Online Pri vacancy certificate Act, which took effect in the year 2000. The biggest tool that marketing agencies still have to hook our children on the IR product is the television. Despite the efforts of the FTC (Federal Trade Commission) to ban al I television ads directed at children under seven, the television still remains the number one place for racketing agencies to spread their message subliminally to childrens minds.With TV impart like N clonked, the Disney Channel, the Cartoon Network and all the other child networks, the television is broadcasting children establish advertisements tenderfoot hours a day. Before 1 980, or the â€Å"Decade of the child consumer” none of these television networks even existed. in a flash the typical American chill d is honoring television at an average of twenty hours a week and almost one and a half(prenominal) months o UT of a year, watch ing more(prenominal) than thirty thousand TV commercials.\r\n'